Social • Creative • Events
EVIE
EVIE
PALMER-JONES
Turning brands into communities through social strategy, content that connects, and events worth showing up for.
Turning brands into communities through social strategy, content that connects, and events worth showing up for.
Hey! I'm Evie! I'm a final-year Human and Social Sciences student at Cardiff University.
My degree is a BPS-accredited psychology degree with a focus on social psychology, alongside sociology, social policy, criminology, and education. It's given me a broader view of society, and a genuine passion for understanding people, behaviour, and communication.
I completed my professional placement year as Marketing and Events Manager for two small businesses run by the same solo female entrepreneur: Women's Academy Wales (a women's network) and The Fabulous Facilitator (a training and facilitation company). I had sole responsibility for both organisations' social media across Facebook, LinkedIn, and Instagram. A huge focus of my work was building community offline through social media, something I'm genuinely passionate about.
What I'm really interested in is the intersection of social media, consumer behaviour, and community: how brands use creativity, strategy, and insight to build authentic relationships and grow a community online, then bring it offline. What drives me is people connecting with one another: I'm a people person to my core, and I want to bring people together and make a positive impact.
✱I love reading and I read 28 books last year!
✱I've been a competitive swimmer for 12 years, competing at national and university championships. Swimming shaped who I am as a person, and I'll forever be grateful for the sport.
✱I solo travelled Canada this summer and completed a summer study programme there! I love to travel and explore new places, especially meeting new people and hearing their stories.
Roles that combine marketing, communications, brand strategy, community building, creative strategy & entrepreneurship, combining analytical thinking with creativity to build meaningful campaigns.
Creative & Design
Social Media
Event Support
Organisational
Currently running the society's social media, planning campaigns to build community around social sciences. Led a full rebrand of our channels, from visuals to voice.
Short-term project: marketing and events support.
Led the planning, marketing, and execution of WAW events while overseeing community engagement and communications.
Short-term social media support in the run-up to the launch of Believe's Organ Donation Memorial Garden. Worked with a small team, the CEO, and another SMM to create content promoting the event and the charity.
Completed a research-based internship titled "Addressing Misinformation on Social Media: Supporting Businesses and Society." This project explored how false information spreads in digital environments and its impact on businesses.
Researched Cardiff Airport's inbound and outbound flight routes, and how they affect international students travelling to and from Cardiff.
On track for a 1st class. Year 2: 73%, Placement Year: 75%.
Completed an intensive one-month international summer programme, studying entrepreneurship and strategic management through immersive, project-based learning with students from around the world.
A look at the social content I've built for each project. Click a tab and scroll through.
With Socsi Society, I wanted to completely revamp the society's presence on social media.
Previously, the society had inconsistent branding and wasn't clearly communicating what made it different.
Rather than positioning the society as simply another university society account, I wanted the brand to communicate that Social Sciences is a community beyond the degree.
✱ my approachI worked alongside the committee to:
Currently working on utilising Instagram broadcast channels to create a more exclusive community. (I'm on committee for this academic year, until I graduate in July.)
Increase awareness, nominations, attendance, and engagement.
✱ strategyI designed the entire brand system myself: the colours, the fonts, all of it. From there I built out every touchpoint:
150+ nominations, 150 attendees. Held at the Senedd, March 2026.
Women's Academy Wales is a community-driven organisation creating spaces for connection, confidence, and professional development through a programme of in-person events.
I had complete creative and strategic ownership of the organisation's social media presence across Instagram, Facebook, and LinkedIn, adapting content and messaging to suit each platform and audience.
✱ driving attendanceMy role centred around using digital marketing to build awareness and drive attendance to in-person experiences, including:
Alongside social media, I planned and executed email marketing campaigns to promote events, engage the existing community, and keep members informed.
From campaign planning and content creation to copywriting, scheduling, and platform management, I oversaw the whole process, from idea to content to audience to event. I worked closely with the co-founders throughout to make sure everything reflected their vision, each of whom also has her own personal brand tied to a separate business, so the content was crafted to build visibility for them individually too.
LinkedIn impressions up 498%.
I worked alongside the CEO and another Social Media Manager to build Believe's social media presence across TikTok, Instagram, and Facebook, particularly in the lead-up to the launch of the organisation's Organ Donation Garden.
I created and supported a range of TikToks, Instagram content, and Facebook posts, helping to build awareness, generate engagement, and encourage people to attend the garden launch.
A key part of the role was developing campaigns around Organ Donation Week, alongside a wider promotional campaign designed to generate interest and attendance for the garden launch.
The campaign helped bring the event to a much wider audience, with the Mayor of Cardiff attending and the launch receiving coverage from ITV and national news.
Social: TikTok · Instagram · Facebook
Campaigns: Organ Donation Week · Organ Donation Garden Launch
Content: Short-form video · Social posts · Campaign content · Event promotion
